The existence of The Common Application, which is accepted by more than 900 colleges nationwide, has resulted in many high school students applying to ten or more colleges. This has significantly impacted the college admission process. Colleges and universities are all concerned with their yield – the percent of accepted students who actually enroll – as this greatly impacts their rankings. It is therefore only natural that colleges will favor applicants who display a strong interest in their school and indicate, in some way, that they will likely enroll if accepted.
The key to standing out from the hundreds, or even thousands, of other applicants with similar SAT scores and GPAs is to personalize all applications. Let colleges know exactly why you are particularly attracted to their school and the specific ways you would contribute to the campus community.