
Google has formally immersed itself in the college search process. It announced, just last week, that it would start showcasing important statistics to help students and parents who need relevant and accurate data regarding the colleges and universities in which they are interested.
For example, a Google search of Princeton University highlights that the average annual cost, after aid, is $9,000. Many families assume that the cost of attending this elite institution is well out of their price range, not realizing that Princeton’s need-based aid dramatically alters the cost-of-attendance. For example, the average cost of attendance is $7,000 for students with an annual household income of $48,000 to $75,000, and $18,000 for those with a household income of $75,000 to $110,000.
Other featured information, secured from a Google search, includes a university’s acceptance rate, graduation rate, typical SAT test scores, and rankings both on a national and international level.





