In the highly competitive race to get accepted to top colleges, local students know what they need to do: attain top grades, take a competitive course load (preferable full of AP courses) and earn impressive SAT scores. But students often overlook a subtle, but significant factor that can make or break their likelihood of meeting with success.
High school students – masters of social media – probably have no idea that colleges and universities have turned the tables and are themselves utilizing social media to mine data on their applicants.
“Enrollment officers at institutions including Seton Hall University, Quinnipiac University and Dickinson College know down to the second when prospective students opened an email from the school, how long they spent reading it and whether they clicked through to any links,” according to a recent article in The Wall Street Journal.